Eliad Cohen
Co-founder & CEO
Eliad founded Cohen Marketing and has spent years running lead generation for local service businesses. He created InstantResponse.AI to fix the gap between ad spend and booked jobs.
About
Built inside Cohen Marketing to solve a problem we saw every day.
InstantResponse.AI started at Cohen Marketing, where we generated leads for local service businesses across HVAC, plumbing, roofing, cleaning, and more. Our clients were spending serious money on Google LSA, Yelp, and Thumbtack — then losing the job because they replied ten minutes too late.
The problem
Speed to lead is everything. Most businesses are too busy to win it.
Local service companies live in a constant tension: the phone rings while you're on a roof, in a crawl space, or driving between jobs. Leads come in after hours, on weekends, and during holidays. By the time someone calls back, the customer has already hired the first responder.
Research shows that responding within five minutes can multiply conversion rates, yet the average local business takes 42 minutes or more to reply. The result is wasted ad spend, lower ROI, and owners who feel like they are chasing leads instead of running their company.
Why we built it
An AI front desk that answers before your competitor does.
We built InstantResponse.AI because our clients at Cohen Marketing needed more than more leads. They needed a reliable way to capture, qualify, and convert every opportunity — to respond instantly, ask the right questions, follow up when leads went cold, and hand hot prospects to a human at exactly the right moment.
It is not a generic chatbot. It is a configurable front desk that sounds like your best dispatcher, knows your services and business rules, and never forgets to follow up. It works across the channels you already pay for — phone, text, Google LSA, Yelp, Thumbtack, and web forms — and keeps every conversation organized in one place.
What it fixes
Higher conversion. Less chasing. Better sleep.
Stop losing leads to silence
Capture inbound calls and messages 24/7, even when your team is on a job or off the clock.
Follow up without the work
Automated, on-brand follow-ups keep warm leads from going cold.
Convert faster
Speed up response time and turn more conversations into booked appointments.
Founders
Built by an operator and an engineer.
Roy Hezkia
Co-founder & CTO
Roy is a full-stack engineer and applied AI specialist. He designs the conversational models, integrations, and guardrails that make the AI sound like your business — not a bot.
Want to see how we would set it up for your business?
A 15-minute call. In your account. No slides.
Book a demo and leave with your 14-day free trial running.