Integration · Google LSA
Answer Google Local Services Ads leads before your competitor opens the app.
InstantResponse.AI connects to your Google Local Services Ads account and replies to every new lead in seconds - day, night, weekends. It asks the questions you want asked, quotes from a rate card you configured, and reports which campaigns turned into qualified leads and confirmed-time job records.
Often called a Google LSA auto responder, this workflow goes past a canned auto reply. InstantResponse.AI is an AI communication platform that answers LSA leads in seconds, quotes from your configured rate card, follows up on quiet threads, and confirms a preferred day and time through your AI Settings (full end-to-end calendar booking is currently in Beta). Faster, more helpful replies primarily improve the customer's experience of your business — for anything about LSA matching or ranking factors, consult Google's current LSA documentation for your category. For the research behind fast first replies and a practical response workflow, see Speed to Lead for Local Service Businesses.
LSA auto responder, done right
More than an LSA autoresponder — a full AI front desk.
A basic LSA autoresponder sends one canned message and hopes you check the app in time. The InstantResponse.AI LSA auto reply reads like a competent dispatcher: greeting, one qualifying question, a real price anchor, a concrete time window framed as a preferred time to confirm, and follow-up if the customer goes quiet. Qualified LSA leads and confirmed-time details are sent to ServiceTitan, Housecall Pro, Jobber, Workiz, and GoHighLevel through Zapier and/or webhooks — direct native CRM connectors are not part of the product today.
What it does
Fast, accurate replies with clear reporting.
Sub-minute first reply
Every new LSA lead answered in seconds, day or night.
Job-specific questions
Asks about symptoms, urgency, service area, and access before quoting.
Per-campaign reporting
Qualified-lead and confirmed-time outcomes by campaign and job type, using the metrics available in your LSA account.
Business Profile side-by-side
See LSA activity next to calls, directions, and views from your Google Business Profile.
Multi-location routing
Route each LSA lead to the right branch by service area and see reports per location.
Clean handoff to your team
Full conversation available to your team when a person needs to step in.
Google LSA Call Intelligence
Know what happened on every LSA call.
Review every Google LSA call without switching platforms. Listen to the original recording, read the conversation transcript, review an AI-generated summary, and see the call duration directly inside InstantResponse.AI.
Listen to call recordings
Play Google LSA call recordings directly from the Calls tab.
Read complete transcripts
Review the conversation without listening to the entire recording.
Get instant AI summaries
Quickly understand what the customer needed, what was discussed, and what should happen next.
Review duration and status
See when the call occurred, how long it lasted, its direction, and whether it was completed.
Understand lead quality, identify missed opportunities, and give your team the context it needs to follow up faster.
LSA reporting
Activity, costs, and outcomes per campaign.
How the connection works
Live in a single onboarding call.
Connect your LSA
Log in with the Google account that owns your Local Services Ads profile. During setup we help you confirm the current account and connection requirements Google expects for your category.
Load your playbook
Add your services, rate card, hours, and coverage area. We help import them from your existing site or CRM.
Go live
The AI starts replying to new LSA leads within seconds - with per-campaign reporting from day one.
Popular with
Trades where LSA is a common lead source.
Pair LSA lead capture with your existing dispatch and CRM — InstantResponse.AI sends qualified leads and confirmed-time details to ServiceTitan, Housecall Pro, Jobber, Workiz, GoHighLevel, and other tools through Zapier and/or webhooks.
FAQ
Frequently asked questions
- No. InstantResponse.AI works alongside Google's normal flow. It answers quickly so more threads become real conversations.
- No responsible vendor should promise a ranking outcome. Faster, more helpful replies improve the customer's experience of your business and reduce dropped threads. For specific matching or ranking factors, refer to Google's current LSA documentation for your category.
- Connection availability and setup can vary by account and category. During onboarding we help you confirm the current account and connection requirements for your category.
- Configure approved services, qualifying questions, and escalation rules in AI Settings; leads outside the configured flow hand off to your team.
- Keeping an accurate conversation history can help document what happened on any given lead. Google determines refund and dispute eligibility under its current LSA policies.
- Yes. Qualified lead records and confirmed-time details are sent to ServiceTitan, Housecall Pro, Jobber, Workiz, GoHighLevel, and other tools through Zapier and/or webhooks.
- Every Google LSA call appears in the main dashboard alongside your other leads and in the dedicated Calls tab, so your team can review activity from one place.
- Yes. Original LSA call recordings are available for playback inside the Calls tab whenever a recording is provided for the call.
- Yes. Each LSA call includes a full conversation transcript so you can review what was said without listening to the entire recording.
- A concise summary of what the customer needed, what was discussed, and a suggested next step so your team can follow up faster.
- Yes. Google LSA call recordings, transcripts, AI summaries, and duration are included with every plan. Support for additional call sources is currently in Beta.
- You do not have to figure it out on your own. Our team can help you connect InstantResponse.AI to Google LSA, choose the right triggers and actions, and configure a workflow that fits your process. Contact us or book a demo, and we will guide you through the setup.
Answer every LSA lead in seconds.
See LSA answered live in your account. 15-minute demo.
Book a demo and leave with your 14-day free trial running.