Feature · Reports
See how fast you reply and which channels produce qualified leads.
One clear view for Google Local Services Ads, Yelp, and Thumbtack. Response times, qualified leads, and cost per qualified lead - all in one place. Revenue reporting stays in your CRM.
Simple dashboards for every connected lead source. See how fast you replied, how many leads were real and qualified, and how much each source actually costs. Google LSA call recordings, transcripts, AI-generated summaries, and call duration are included; support for additional call sources is currently in Beta.
What you can see
Real numbers, per channel.


Response times
How fast the first reply went out, by channel and time of day.
Lead quality
How many leads were real, how many were spam or wrong-fit.
Qualified rate
How many replies turned into qualified leads.
Qualified leads by source
See which platforms bring in real, qualified demand.
Cost per qualified lead
Add your ad spend and see the true cost per source.
Team performance
How well each teammate turns handoffs into bookings.
Per-location reports
Multi-location businesses see every location side by side.
Trends
Week-over-week and month-over-month trends for every metric.
Google LSA call details
Review LSA recordings, transcripts, AI summaries, duration, direction, and completion status. Additional call sources are in Beta.


Unified reporting across
Reporting across the sources InstantResponse.AI answers.
FAQ
Frequently asked questions
- Yes. Download any view as CSV or get a report emailed on a schedule.
- Yes for Google Local Services Ads. Standard Google Ads is on the roadmap.
- Yes. Add your ad spend by campaign and InstantResponse.AI shows qualified-lead volume and cost per qualified lead.
- As far back as your account has been active - nothing is aged out.
- InstantResponse.AI reports on lead volume, response times, and qualified-lead outcomes. Revenue lives in your CRM. You can hand lead data to ServiceTitan, Housecall Pro, Jobber, Workiz, or GoHighLevel through Zapier or webhooks and do revenue reporting there.
- Yes. Give agency users read-only access to reports without exposing customer PII.
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