Feature · Reports
Finally see which channels are actually booking real jobs.
One clear view for Google Local Services Ads, Google Business Profile, Yelp, Thumbtack, your website, and phone calls. Response times, qualified leads, bookings, and true cost per booked job - all in one place.
Simple dashboards for every lead source. See how fast you replied, how many leads were real, how many turned into booked jobs, and how much each channel actually costs. Google LSA call recordings, transcripts, AI-generated summaries, and call duration are included; support for additional call sources is currently in Beta.
What you can see
Real numbers, per channel.


Response times
How fast the first reply went out, by channel and time of day.
Lead quality
How many leads were real, how many were spam or wrong-fit.
Booking rate
How many qualified leads turned into booked jobs.
Revenue by channel
See which platforms bring in real money.
Cost per booked job
Add your ad spend and see the true cost per channel.
Team performance
How well each teammate turns handoffs into bookings.
Per-location reports
Multi-location businesses see every location side by side.
Trends
Week-over-week and month-over-month trends for every metric.
Google LSA call details
Review LSA recordings, transcripts, AI summaries, duration, direction, and completion status. Additional call sources are in Beta.


Unified reporting across
Every channel InstantResponse.AI answers.
FAQ
Frequently asked questions
- Yes. Download any view as CSV or get a report emailed on a schedule.
- Yes for Google Local Services Ads. Standard Google Ads is on the roadmap.
- Yes. Add your ad spend by campaign and InstantResponse.AI shows booked-job rate and true cost per booked job.
- As far back as your account has been active - nothing is aged out.
- Yes when you connect your CRM (ServiceTitan, Housecall Pro, Jobber, Workiz, GHL) through Zapier or webhooks - booked-job revenue rolls up to the channel that generated the lead.
- Yes. Give agency users read-only access to reports without exposing customer PII.
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