Case Study · Carpet Clean Expert
Google LSA leads qualified and scheduled without a coordinator.
Carpet Clean Expert relies on Google Local Services Ads to fill the schedule. InstantResponse.AI answers every LSA lead in seconds, asks the questions the estimator would ask, and confirms a preferred day and time with the customer - protecting the LSA responsiveness score at the same time. Full calendar booking is currently in Beta.
Full carpet intake captured and appointment scheduled without a coordinator.
Protects the Google Local Services responsiveness score.
Rooms, square footage, fibers, and pet or stain notes upfront.
The AI qualifies and confirms a preferred time without a human in the middle.
The challenge
Where leads were slipping through.
Google LSA rewards fast, thorough replies and demotes advertisers who miss calls. Carpet Clean Expert did not want to staff a full-time coordinator just to babysit LSA leads, but leaving them to voicemail was hurting both booking rate and ad ranking. On top of that, quick answers without intake questions meant techs arriving without knowing what they were walking into.
The approach
What InstantResponse.AI runs for them.
- 1
Reply to every Google LSA lead in seconds, in a voice consistent with the brand.
- 2
Ask the right cleaning intake questions: number of rooms, approximate square footage, carpet vs area rug, fiber type if known, and pet or stain concerns.
- 3
Confirm a preferred day and time with the customer, accounting for large or complex cleans (full calendar booking is in Beta).
- 4
Automatically nudge quotes that do not confirm right away so warm LSA leads stop going cold.
The outcome
What changed after switching on the AI front desk.
LSA leads land as complete, time-confirmed jobs, not phone-tag half-quotes. Techs arrive with a real brief, the ad account keeps its fast-response boost, and the owner stopped needing a live coordinator to keep up with Google.
"Google Local Services grades you on how fast you reply. We stopped worrying about that number the day we turned this on."
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