Case Study · Google LSA
Case Study: 639 Google LSA Leads and 74 Credited Back for a Home-Services Business
Real, all-time Google Local Services Ads numbers from a US home-services business on InstantResponse.AI: 639 conversions, $215.37 per conversion, and 74 leads Google credited back, worth about $16,593.85 (estimated). Business name hidden at the owner's request.
All Conversions: 639. Range: All time.
Total Google LSA spend shown in the report.
Spend divided by conversions.
≈ $16,593.85 (estimated). Credit data starts 2025-01-10.
People who clicked the ad.
Times the ad was shown.
The business
A home-services company in the US.
This is a home-services business in the United States that buys leads through Google Local Services Ads. The owner approved sharing the real numbers from its InstantResponse.AI reports, with the business name hidden.
The setup
What InstantResponse.AI does here
Replies to LSA message leads
Every Google LSA message lead gets a reply in under a minute, 24/7, with the owner's qualifying questions.
Shows every LSA call
Call recordings, transcripts and AI summaries sit next to the message leads, so the team can review calls without digging.
Reports LSA results and credits
Cost, conversions, clicks, impressions and credited leads in one place, refreshed daily.
Results
What the numbers mean
Over the full reporting range ("All time"), the business spent $137,622.11 on Google LSA. Its ads were shown 145,836 times and clicked 21,021 times.
That produced 639 conversions, the leads Google counted for the account, at $215.37 each on average.
Google also credited back 74 leads, worth about $16,593.85 (estimated). Credit data in the report starts on 2025-01-10.
These are one account's results. They depend on market, trade and budget, and we don't claim InstantResponse.AI caused the credits. What it does is make every credit visible and trackable, next to the spend.
Lead credits
How lead credits work
Google may credit eligible leads. Google decides which leads qualify. InstantResponse.AI shows which leads were credited and their estimated value, so you can see what you got back without exporting anything from Google.
The report
The real Google LSA report
More on the Google LSA auto responder and reports and analytics, or all case studies.
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