Author
Eliad Cohen
Co-founder & CEO
About
Bio
Eliad is the co-founder and CEO of InstantResponse.AI. He founded Cohen Marketing, where he spent years running lead generation for local service businesses across HVAC, plumbing, roofing, and cleaning. That operator experience shapes his writing on marketing, operations, and how small service teams actually win jobs.
More on the founding story on the About page.
Writing
Posts by Eliad Cohen
AI Front Desk vs Answering Service vs Voicemail: A Buyer's Framework
A vendor neutral framework for choosing among voicemail, a human answering service, an AI front desk, or a hybrid, for local service businesses.
Speed to Lead for Local Service Businesses: What the Research Actually Shows
Speed to lead matters, but the numbers get abused. Here is what the research actually shows, and how to set targets you can hit.
How to Configure AI Lead Response for a Multi-Location Service Business
Configure AI lead response across branches: define each location, split brand and branch rules, set coverage, pricing, ownership, and escalation.
How to Build an After-Hours Lead Response Playbook
Build an after-hours lead response playbook for your local service business: hours, three routes, first-reply rules, escalation, and morning handoff.
A Weekly Lead Response Scorecard for Local Service Teams
Build a weekly lead-response scorecard that connects reply speed, qualification, handoffs, follow-up, bookings, and cost.
How to Qualify Local Service Leads Without Creating Friction
A practical lead qualification framework for local service businesses that collects the right details without overwhelming potential customers.
Lead Notification Routing for Local Service Teams: Who Gets Alerted, When, and Why
Build a clear lead-notification routing plan for local service teams, including urgency rules, channel choice, quiet hours, and escalation.
How to Review Google LSA Calls Without Listening to Every Recording
A practical Google LSA call review workflow that helps local service teams spot missed opportunities, improve follow-up, and coach staff faster.
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