Author
Eliad Cohen
Co-founder & CEO
About
Bio
Eliad is the co-founder and CEO of InstantResponse.AI. He founded Cohen Marketing, where he spent years running lead generation for local service businesses across HVAC, plumbing, roofing, and cleaning. That operator experience shapes his writing on marketing, operations, and how small service teams actually win jobs.
More on the founding story on the About page.
Writing
Posts by Eliad Cohen
AI Front Desk vs Answering Service vs Voicemail: A Buyer's Framework
A vendor neutral framework for choosing among voicemail, a human answering service, an AI front desk, or a hybrid, for local service businesses.
Speed to Lead for Local Service Businesses: What the Research Actually Shows
Speed to lead matters, but the numbers get abused. Here is what the research actually shows, and how to set targets you can hit.
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